|Job Title||Brand Manager|
|Job Category:||Senior Management|
Brand managers use customer and trend research to create strategies that will change how people perceive the brand.
He must be able to oversee advertising, design and event.
Brand managers are responsible for making sure that branding is consistent across advertising and campaigns.
Brand managers work to ensure that a brand remains recognizable, up to date and exciting to customers.
Brand managers plan ways to promote – and change the public perception of – brands. Organisations hire brand managers to work ‘in-house’ on their own,
Brand manager will be responsible for making sure that branding is consistent across advertising and campaigns.
Responsibilities of a brand manager include:
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
- Analysing the success of marketing campaigns and creating reports
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding
- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
- Managing budgets and a team of junior assistants
- Organizing events such as product launches, exhibitions and photo shoots.